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Full job description
Role: Digital Marketer

Location: Off No – 103 1st floor Hubtown Soalris Off N S Phadake Road, Saiwadi Near Flyover Gokh, Andheri East, Mumbai, Maharashtra, India, 400069

Please note: Applicants must live in Mumbai and be able to commute to the office, no applicants from out of state will be shortlisted.

About Kayana

At Kayana, we’re dedicated to making customer interactions easier and more enjoyable for businesses in the hospitality and retail sectors. Through our self-service kiosks, mobile ordering systems, and integrated payment solutions, we help companies provide seamless, personalized experiences for their customers.

As part of the Kayana team, you’ll contribute to our shared mission of enhancing customer experiences and supporting businesses in achieving their goals. We’re excited to have you on board as we work together to create lasting value for our clients.

Key Responsibilities

Analysing the marketing funnel and spotting areas for improvement and areas we do well in currently.
Managing add campaigns across multiple platforms including facebook, google and linkedin.
Managing the budget and reporting to head of marketing on the cost of campaigns
Increase brand awareness through marketing strategies.
Generate leads, know how to position ads effectively to target our existing audience.
Drive sales through various digital strategies.
Analyse our ad effectiveness, use analytics to understand who our customer base are and where we can find new customers through methods such as A/B testing.
Work with the SEO and wider marketing team to utilise pay per click advertising to generate leads.
When needed, working with our development team to improve conversion rate optimisation to drive traffic to our web page and LinkedIn.
Ensure all campaigns are compliant with each platforms policies and regulations.
About You

Analytical skills to understand ad metrics.
Attention to detail and the ability to handle multiple adds and projects at the same time.
Someone who is looking for career opportunities and wants to be part of a growing business.
Qualifications

3+ years of experience as a digital marketer.
Extra points if you have experience at an SME business.
Experience with Google Analytics essential.
Experience with Meta Pixels essential.
Salary:

6 LPA per year

Working hours:

11:00 – 20:00, Monday to Friday

Location:

Andheri East Office, Mumbai

Full time, in person

Job Type: Full-time

Pay: ₹600,000.00 per year

Benefits:

Paid sick time
Schedule:

Monday to Friday
UK shift
Education:

Diploma (Preferred)
Experience:

Digital marketing: 3 years (Required)
Language:

English (Required)