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Job Description – Performance Marketing Executive

Who are we?

Think of us like your digital Ninjas (No, not the teenage mutant ninja turtles!), but, a team of expert ninjas that are always in the know of all things digital. We have the right tools and knowledge to make sure that your business is always on the top of its game, no matter what. We are working round the clock to stay updated with everything that’s happening on the internet and to provide you with the best suited solution to capture your target audience.

Who are we looking for?

As a Performance Marketing Executive, you will be responsible for planning, implementing, and optimizing our online marketing campaigns across various digital channels. Your primary goal will be to drive traffic, generate leads, and maximize ROI through paid advertising initiatives. You will work closely with the marketing, sales, and creative teams to ensure cohesive and effective campaigns.

What will you do?

Develop, execute, and manage performance marketing campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and other digital channels.
Monitor and analyze campaign performance to ensure targets are met.
Adjust strategies and budgets based on performance insights and business objectives.
Utilize analytics tools to track and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
Collaborate with the marketing team to develop and implement comprehensive digital marketing strategies.
Identify new trends and insights to maximize campaign performance and stay ahead of the competition.
Work with the creative team to produce compelling ad creatives, including copy, images, and videos.
Ensure all content is aligned with brand guidelines and messaging.
Managing the budget & providing regular reports on budget utilization and performance outcomes.
Stay up-to-date with industry trends, competitor activities, and market changes.
Conduct market research to identify opportunities for growth and improvement
Who can be the ninja?

Bachelor’s degree in Marketing, Business, or a related field.
2+ years of experience in performance marketing, digital advertising, or a similar role.
Proven track record of managing successful PPC campaigns and achieving measurable results.
Proficiency with analytics tools such as Google Analytics, Google Ads, Facebook Business Manager, and other relevant platforms.
Strong analytical skills and the ability to interpret complex data sets.
Knowledge of email marketing and marketing automation tools.
Ability to work collaboratively in a fast-paced, team-oriented environment.
Why us?

Experience working with different industries
You get to work with founders with a vision
You will become a thinker and not be just a doer
You will be a part of a young motivated team
Do visit our website

Follow us on https://www.instagram.com/digital.vigyapan/

Job Types: Full-time, Permanent

Pay: ₹20,000.00 – ₹30,000.00 per month

Schedule:

Day shift
Monday to Friday
Weekend availability
Ability to commute/relocate:

Borivali, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:

Performance marketing: 2 years (Required)
Language:

English (Required)