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Job description
Job Title: Digital / Omnichannel Marketing Specialist – Integrated Marketing
Reports to: Head of Digital, Integrated Marketing
About the Role: We re seeking a digitally-savvy, future-forward Digital / Omnichannel Marketing Specialist to join our Digital, Integrated Marketing Team – a central hub of innovation and strategy within EPD. In this role, you ll be at the forefront of the evolving marketing landscape, gaining a diverse toolkit of high-demand digital skills that every marketer dreams of today.
You won t just be managing campaigns – you ll be learning how to master them across every screen, device, and platform. Think of this as your launchpad to becoming a modern, well-rounded marketer – steeped in insights, powered by data, and fluent in the language of digital marketing.
Shape the Future of Digital at Abbott:
We re looking for a digital-first strategist to elevate how our brands connect, convert, and grow. If you thrive at the intersection of insights, innovation, and execution, this is your chance to make an impact.
Key Responsibilities:
A) Media Campaign Development, Tracking and Delivery:
Develop, execute, and optimize omni-channel campaigns (search, social, programmatic, influencer, e-detailing, mobile, email) tailored to varied healthcare audiences
Leverage first- and third-party data to craft highly personalized messaging and user experiences
Partner cross-functionally with insights, medical, legal, compliance, data privacy, public affairs and IT to deliver integrated strategies
Monitor and analyze KPIs to deliver actionable performance insights
Champion platform experimentation, pilot new tools
B) Digital Insights & Strategy:
Decode social trends using SML tools, CLM Analytics to drive strategy across 30+ therapy areas. Blend social listening, search, CLM and sales data to fuel marketing hypotheses and business planning. Be a champion for insight-led thinking – where curiosity meets action.
Identify unmet needs and new opportunities through real-time sentiment and conversational analysis. Alert brand teams to shifts in perception and emerging health narratives.
C) Digital Enablement, Innovation & Capability Building:
Stay abreast of emerging media trends and digital regulations, especially given the healthcare and pharma industry we operate in.
Champion test-and-learn innovation with scalable pilot programs. Empower brand teams through hands-on digital upskilling.
Opportunities to Learn & Grow: This role is as much about learning as it is about leading. You ll develop or deepen skills in pillars of modern marketing:
Media Strategy & Planning: Build precision-targeted campaigns through advanced audience segmentation, journey orchestration, and omnichannel planning.
Data-Driven Optimization: Decode performance dashboards, run A/B and multivariate tests, and make agile, insight-led decisions to maximize ROI.
Global Collaboration, Local Impact: Partner closely with global Digital and Marketing Excellence teams to adapt and activate global digital priorities for the India market ensuring strategic alignment, market relevance, and measurable impact.
Key Responsibilities
Co-create digital brand strategies with cross-functional teams, ensuring deep integration with therapy objectives and patient journeys.
Monitor campaign performance and competitor moves to generate bold, insight-driven recommendations.
Lead and inspire agency and tech partner collaborations to bring digital strategies to life.
Optimize paid media across all key digital channels Social, Search, Display, CRM, and more.
Drive the design and rollout of CRM initiatives, influencing how our brands engage and retain.
What kind of person do we need?
We re looking for a strong collaborator and communicator who can build trust across teams and influence without authority and passion to learn and master new-age marketing skills and deploy them on a daily basis.
You are networking-oriented and can influence others within a fact and figures-driven organization.
The ideal candidate brings emotional intelligence, strategic storytelling, and the ability to simplify complex ideas for diverse stakeholders. You should be comfortable navigating ambiguity, pitching bold ideas backed by data, and co-creating solutions with cross-functional partners. A curious mindset, agility under pressure, and a natural ability to foster long-term relationships will set you apart in this role. Furthermore, you have a great passion for improving the quality of life for people and helping them live their lives to the fullest.
JOB FAMILY: Marketing Support
LOCATION: India > Mumbai : BKC Building
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SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Role: Digital Marketing – Other
Industry Type: Medical Services / Hospital
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Digital Marketing
Education
UG: Any Graduate
PG: Any Postgraduate